{"title":"New Products","description":"\u003ch3 data-start=\"106\" data-end=\"151\"\u003eNew In: Silk Minis \u0026amp; Yellow Silk Blankets\u003c\/h3\u003e\n\u003cp data-start=\"153\" data-end=\"216\"\u003eOur latest drop is all about deeper comfort and calmer moments.\u003c\/p\u003e\n\u003cp data-start=\"218\" data-end=\"417\"\u003e\u003cstrong data-start=\"218\" data-end=\"232\"\u003eSilk Minis\u003c\/strong\u003e\u003cbr data-start=\"232\" data-end=\"235\"\u003eMade for little ones who show a clear preference, our Silk Minis feature smooth silk labels designed for gentle sensory exploration. Lightweight, soothing, and easy to take anywhere.\u003c\/p\u003e\n\u003cp data-start=\"419\" data-end=\"634\"\u003e\u003cstrong data-start=\"419\" data-end=\"457\"\u003eUpgraded Minis — Now with Stuffing\u003c\/strong\u003e\u003cbr data-start=\"457\" data-end=\"460\"\u003eWe’ve improved our Minis by adding soft internal stuffing. This gives them more shape, more hold, and a more comforting feel for tiny hands — without losing their simplicity.\u003c\/p\u003e\n\u003cp data-start=\"636\" data-end=\"853\"\u003e\u003cstrong data-start=\"636\" data-end=\"660\"\u003eYellow Silk Blankets\u003c\/strong\u003e\u003cbr data-start=\"660\" data-end=\"663\"\u003eA new favourite has arrived. Our Yellow Silk Blankets pair our signature breathable fabric with silky labels, creating a calm, comforting option for everyday use and quiet wind-down moments.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"935\"\u003eThoughtfully made. Simple by design. Created for babies who know what they like.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"950\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"937\" data-end=\"950\" data-is-last-node=\"\"\u003eShop now.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"sensory-baby-blanket-muslin","title":"Sensory Bamboo Cotton Muslin Blanket","description":"\u003cp data-start=\"179\" data-end=\"241\"\u003e\u003cstrong data-start=\"179\" data-end=\"241\"\u003eBreathable Bamboo Cotton Muslin Sensory Blanket for Babies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"336\"\u003eA soft, breathable sensory blanket designed to help babies feel calm, settled, and comforted.\u003c\/p\u003e\n\u003cp data-start=\"338\" data-end=\"608\"\u003eMade from a premium blend of bamboo viscose and cotton muslin, this lightweight baby blanket is gentle on delicate skin and ideal for sleep, pram time, and everyday use. The natural breathability helps regulate temperature, keeping your baby comfortable in every season.\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"815\"\u003eEach blanket features carefully stitched sensory labels that babies are naturally drawn to. These familiar textures encourage self-soothing and quiet play, helping little ones relax and settle more easily.\u003c\/p\u003e\n\u003cp data-start=\"817\" data-end=\"919\"\u003eFrom newborn through toddler years, it becomes a consistent source of comfort — at home and on the go.\u003c\/p\u003e\n\u003cp data-start=\"921\" data-end=\"965\"\u003e\u003cstrong data-start=\"921\" data-end=\"965\"\u003eWhy parents choose this sensory blanket:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"967\" data-end=\"1535\"\u003e\n\u003cli data-section-id=\"15f4eju\" data-start=\"967\" data-end=\"1083\"\u003e\n\u003cstrong data-start=\"969\" data-end=\"1006\"\u003eSupports calming and better sleep\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eFamiliar labels encourage repetitive play that helps babies self-settle.\u003c\/li\u003e\n\u003cli data-section-id=\"spett7\" data-start=\"1085\" data-end=\"1202\"\u003e\n\u003cstrong data-start=\"1087\" data-end=\"1128\"\u003eBreathable and temperature regulating\u003c\/strong\u003e\u003cbr data-start=\"1128\" data-end=\"1131\"\u003eBamboo cotton muslin keeps your baby comfortable without overheating.\u003c\/li\u003e\n\u003cli data-section-id=\"1qpggwm\" data-start=\"1204\" data-end=\"1313\"\u003e\n\u003cstrong data-start=\"1206\" data-end=\"1242\"\u003eDesigned for sensory exploration\u003c\/strong\u003e\u003cbr data-start=\"1242\" data-end=\"1245\"\u003eSoft fabric paired with textured labels for gentle, engaging play.\u003c\/li\u003e\n\u003cli data-section-id=\"mu23q\" data-start=\"1315\" data-end=\"1424\"\u003e\n\u003cstrong data-start=\"1317\" data-end=\"1347\"\u003eGenerous size (80 × 80 cm)\u003c\/strong\u003e\u003cbr data-start=\"1347\" data-end=\"1350\"\u003eSuitable for newborns through toddlers — for naps, cuddles, and outings.\u003c\/li\u003e\n\u003cli data-section-id=\"10uph3o\" data-start=\"1426\" data-end=\"1535\"\u003e\n\u003cstrong data-start=\"1428\" data-end=\"1458\"\u003eSafe and thoughtfully made\u003c\/strong\u003e\u003cbr data-start=\"1458\" data-end=\"1461\"\u003eSafety tested materials with securely stitched labels for peace of mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1537\" data-end=\"1616\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1557\"\u003eEasy to care for\u003c\/strong\u003e\u003cbr data-start=\"1557\" data-end=\"1560\"\u003eMachine washable and made to stay soft, wash after wash.\u003c\/p\u003e\n\u003cp data-start=\"1618\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1618\" data-end=\"1631\"\u003eMaterials\u003c\/strong\u003e\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e70% Bamboo Viscose, 30% Cotton Muslin\u003c\/p\u003e\n\u003cp data-start=\"1673\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1673\" data-end=\"1681\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"1681\" data-end=\"1684\"\u003e80 cm × 80 cm\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1711\"\u003eIncluded\u003c\/strong\u003e\u003cbr data-start=\"1711\" data-end=\"1714\"\u003eReusable cotton canvas bag\u003c\/p\u003e","brand":"Lay Lay Labels","offers":[{"title":"Pink \/ Original Lay Lay Tags","offer_id":42843453784145,"sku":"BLK-BCM-80-PNK","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ Silk Tags","offer_id":58322053660753,"sku":"BLK-BCM-80-PNK-SLK","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ Original Lay Lay Tags","offer_id":42843453816913,"sku":"BLK-BCM-80-BLU","price":59.95,"currency_code":"AUD","in_stock":false},{"title":"Blue \/ Silk Tags","offer_id":58322053693521,"sku":"BLK-BCM-80-BLU-SLK","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ Original Lay Lay Tags","offer_id":58284962480209,"sku":"BLK-BCM-80-YLW","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Yellow \/ Silk Tags","offer_id":58322053726289,"sku":"BLK-BCM-80-YLW-SLK","price":64.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/7872\/7505\/files\/Blue_Silk_Label_Baby_Blanket.webp?v=1776118544"},{"product_id":"mini-3-pack","title":"Lay Lay Minis – 3 Pack","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini 3 Pack Soft Fabric Label Comforters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLittle comforts, wherever they go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis 3 pack of Lay Lay Minis is made for gentle sensory play at home, in the pram, and on the go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mini is made from soft fabric with real clothing-style labels around the edge. The mix of smooth and textured tags gives little hands different details to explore during quiet everyday moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne for home. One for outings. One in the nappy bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhy parents choose Lay Lay Minis:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✨ Real label details\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMade with clothing-style tags for little ones who love exploring labels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🧸 Soft fabric mix\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA gentle blend of cotton and minky dot for everyday comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🪡 Securely stitched\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThoughtfully finished with labels stitched firmly around the edges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e💛 Easy to hold\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePerfectly sized at 15 × 15cm for little hands to carry and explore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🧺 Always have a spare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKeep one at home, one in the car, and one in the nappy bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimple to care for\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMachine washable. Quick to dry. Ready when you need it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaterials\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e50% Cotton, 50% Minky Dot\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCold gentle wash. Air dry flat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor supervised use.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lay Lay Labels","offers":[{"title":"Blue \/ Original Woven Labels","offer_id":58321656905809,"sku":"MINI-3PACK-BLU","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ Silk Labels","offer_id":58542783922257,"sku":"MINI-3PACK-BLU-SLK","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ Original Woven Labels","offer_id":58321656938577,"sku":"MINI-3PACK-PNK","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ Silk Labels","offer_id":58542783955025,"sku":"MINI-3PACK-PNK-SLK","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Polka Dot \/ Original Woven Labels","offer_id":59634866618449,"sku":"MINI-3PACK-DOT-WOV","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Polka Dot \/ Silk Labels","offer_id":59634866651217,"sku":"MINI-3PACK-DOT-SLK","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ Original Woven Labels","offer_id":59634866683985,"sku":"MINI-3PACK-GRN-WOV","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ Silk Labels","offer_id":59634866716753,"sku":"MINI-3PACK-GRN-SLK","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/7872\/7505\/files\/Blue_Minis_Woven_3_Pack_Sensory_Baby_Tags.webp?v=1776117997"},{"product_id":"sensory-teddy-bear-blanket","title":"Sensory Teddy Bear Blanket","description":"\u003cp data-start=\"248\" data-end=\"301\"\u003e\u003cstrong data-start=\"248\" data-end=\"299\"\u003eSensory Teddy Bear Blanket\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"303\" data-end=\"576\"\u003eMade from a premium blend of breathable \u003cstrong data-start=\"343\" data-end=\"367\"\u003ebamboo cotton muslin\u003c\/strong\u003e, this \u003cstrong data-start=\"374\" data-end=\"398\"\u003esensory baby blanket\u003c\/strong\u003e is designed to soothe, comfort, and inspire your little one’s natural curiosity. 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