Real labels children naturally seek

  • Child Friendly

    Designed using 100% natural eco friendly materials

  • Durable Quality

    Withstands drool, tugging, chewing, and frequent washing

  • Soothing Comfort

    Promotes sensory development and self soothing

  • Real Genuine Labels

    That mimic clothing labels babies naturally seek

Carefully chosen labels used to create a sensory-rich experience

Us vs. Them

Not overhyped or overpriced. Just comprehensive and complete nutrition made enjoyable and for everyone.

Little Questions, Loving Answers

What makes Lay Lays different?

Most sensory blankets use imitation loops that don’t offer true sensory engagement.

Lay Lays are crafted with authentic, texture tags that babies instinctively reach for.

Every detail - from our natural Eco Friendly Bamboo Cotton Muslin to the securely stitched labels - is thoughtfully designed for real sensory play, comfort, and durability.

Will the tags fray or loosen after washing?

No. Every tag is securely stitched and tested to withstand daily tugging, teething, and machine washes.

For extra care, we recommend washing your blanket in a delicates bag and air drying.

Is it safe for newborns?

Absolutely! Our blankets are designed with newborn safety in mind - soft hypoallergenic fabrics, securely stitched labels, and non-toxic dyes.

It’s safe for little mouths, tiny hands, and daily love.

Can toddlers use it too?

Yes - Lay Lays are designed to grow with your child.

The generous 80cm x 80cm size makes it perfect for toddlers to use as a comforter, snuggle blanket, or sensory toy on the go.

What if my baby doesn’t like it?

No stress. We offer a 30-day risk-free trial because we understand every baby is unique.

If your little one doesn’t connect with their Lay Lays blanket, simply return it for a full refund - no fuss, no questions.

When will it ship?

We aim to pack and dispatch your order as quickly as possible, and you’ll receive tracking details as soon as it’s on the way.

Delivery times depend on your location and the shipping method chosen at checkout.

Buy 2 blankets and you’ll automatically receive Free Express Shipping - no code needed.

Because every order is packed with care, please allow a short processing time before dispatch.

Why do kids love labels?

It’s a sensory thing! Babies and toddlers are naturally drawn to tags and textures because it helps them self-soothe, explore, and feel secure.

Our blankets are designed to encourage this natural behaviour with real, tactile tags - no decorative tags, just the labels little hands instinctively love.

Do you offer gifting options?

Yes - every blanket comes beautifully packed in an eco friendly cotton canvas gift bag, wrapped in a cotton ribbon, ready for gifting.