
Sensory Blankets For Label Lovers
Premium sensory blankets that support soothing, play, and early development
Real labels children naturally seek
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Child Friendly
Designed using 100% natural eco friendly materials
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Durable Quality
Withstands drool, tugging, chewing, and frequent washing
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Soothing Comfort
Promotes sensory development and self soothing
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Real Genuine Labels
That mimic clothing labels babies naturally seek

Carefully chosen labels used to create a sensory-rich experience
Let customers speak for us
from 25 reviews
If your kid is obsessed with labels like mine, this blanket is perfect. My little one goes straight for the tags every time. The blanket itself is really soft too, so it feels comforting as well as fun for him to play with.

The blanket is so soft and the edges feel really well finished. The tags are the part my baby loves most - she fiddles with them constantly. Even the packaging was great quality, simple but felt special when it arrived.

My toddler carries it from room to room and won’t nap without it. The labels keep his little hands busy and he settles so much quicker. Love the Mini also for on the go adventures!

I originally bought this as a baby shower gift and ended up ordering another for my own baby. The tags are honestly genius. Double stitched as well so they don't come off easily.

It’s so much softer than I expected. We’ve already washed it a few times and it still looks brand new. My little one sleeps with it every night. Love the packaging too!
"Finally a product that uses real authentic labels that my baby loves!!" - Rachael B - Lay Lays Customer
Sensory Bamboo Cotton Muslin Blanket
- Premium Quality Materials
- Authentic, Baby Loved Tags
- Sized for Snuggles + Growing Kids







Us vs. Them
Not overhyped or overpriced. Just comprehensive and complete nutrition made enjoyable and for everyone.


Little Questions, Loving Answers
What makes Lay Lays different?
Most sensory blankets use imitation loops that don’t offer true sensory engagement.
Lay Lays are crafted with authentic, texture tags that babies instinctively reach for.
Every detail - from our natural Eco Friendly Bamboo Cotton Muslin to the securely stitched labels - is thoughtfully designed for real sensory play, comfort, and durability.
Will the tags fray or loosen after washing?
No. Every tag is securely stitched and tested to withstand daily tugging, teething, and machine washes.
For extra care, we recommend washing your blanket in a delicates bag and air drying.
Is it safe for newborns?
Absolutely! Our blankets are designed with newborn safety in mind - soft hypoallergenic fabrics, securely stitched labels, and non-toxic dyes.
It’s safe for little mouths, tiny hands, and daily love.
Can toddlers use it too?
Yes - Lay Lays are designed to grow with your child.
The generous 80cm x 80cm size makes it perfect for toddlers to use as a comforter, snuggle blanket, or sensory toy on the go.
What if my baby doesn’t like it?
No stress. We offer a 30-day risk-free trial because we understand every baby is unique.
If your little one doesn’t connect with their Lay Lays blanket, simply return it for a full refund - no fuss, no questions.
When will it ship?
We aim to pack and dispatch your order as quickly as possible, and you’ll receive tracking details as soon as it’s on the way.
Delivery times depend on your location and the shipping method chosen at checkout.
Buy 2 blankets and you’ll automatically receive Free Express Shipping - no code needed.
Because every order is packed with care, please allow a short processing time before dispatch.
Why do kids love labels?
It’s a sensory thing! Babies and toddlers are naturally drawn to tags and textures because it helps them self-soothe, explore, and feel secure.
Our blankets are designed to encourage this natural behaviour with real, tactile tags - no decorative tags, just the labels little hands instinctively love.
Do you offer gifting options?
Yes - every blanket comes beautifully packed in an eco friendly cotton canvas gift bag, wrapped in a cotton ribbon, ready for gifting.