Bestseller
Lay Lay Minis
Pocket-size comforters with labels all the way round, three to a pack.
4.9 · 109 reviews
15 × 15 cm · 3-pack · 4 colours
Save on a second setFrom$29.95
$37.45
4.9 · 201 reviews
Tag blankets and sensory comforters: For little ones who love labels.
Soft comforters edged with real woven or silk labels, for little hands that always find the tag.
The range
Find their favourite.
Minis for out and about, tag blankets for snuggling in. Made with real labels.
Bestseller
Free mini included
Muslin Tag Blanket
Eight soft layers of bamboo cotton muslin, edged with real labels and big enough to grow into.
4.9 · 43 reviews
80 × 80 cm · 24+ labels · 3 colours
30% off your 2nd blanket$59.99
$69.99
For gifting
Buying for a little one?
Every order arrives in a cotton canvas gift bag, ready to give.
- Ships worldwide with tracking, duties and taxes covered in the price
- 30-day risk-free trial, full refund if it’s not for them
- A free mini comes with the muslin blanket
“My granddaughter absolutely loves her Lay Lays! It keeps her busy while mom is changing her diaper or keeps her occupied without having to entertain her…”
Why labels
It’s always the tag.
A basket full of toys, and they go straight for the label. So every Lay Lay comforter and tag blanket is edged with real labels, in two textures.
sound familiar?
Our story
It started with my granny.
She was a tailor with a basket of leftover fabric scraps, and she stitched real clothing labels onto them because she saw how much we loved playing with them.
Years later I went looking for something that felt the same for today’s little ones. All I found were decorative loops, nothing with real labels, so I created my own.
Rebecca
Read Rebecca’s storyReviews
Loved by little hands.
“This product has brought me right back to my childhood and it has been great seeing all the babies around me enjoying the soothing feeling of a label between their little fingers.”
“Lovely little things! Very soft material and the labels are just like clothes labels. Perfect for little hands.”
“Amazing blanket, this blanket has gone all over with us and makes traveling a little easier”
“Well made product that my 11 month old is obsessed with. Bought the three pack and gifted the other two to little boys in my life.”
Questions
Good to know.
Minis or a tag blanket?
The Minis are pocket-size and come three to a pack, so one can live in the nappy bag. The muslin tag blanket is 80 × 80 cm with 24+ labels around the edge, and it comes with a free mini.
Woven or silk labels?
Woven labels are textured with a gentle rough finish. Silk labels are smooth and gliding. The Mixed Labels pack has both.
What if they don’t take to it?
Every order has a 30-day risk-free trial. Get in touch within 30 days and you’ll get a full refund.
How do I wash them?
Machine wash cold on a gentle cycle and skip the tumble dryer. A delicates bag keeps the labels looking their best.
Where do you ship?
Worldwide, with tracking on every order. Duties and taxes are covered in the price.