★★★★★
I bought the minis because my little girl is obsessed with labels. Probably the best thing we’ve bought.
Brogan M.
For little label lovers
Lay Lay Minis – 3 Pack
Real labels to fiddle. Two textures to love.
$29.99
$37.99Sale
Print — Blue
Label Type: Original Woven Labels
Woven labels have a textured feel. Silk labels are super smooth.
Most popular
Complete the set: + Teddy blanket · save 15% ↓
Add a second pack 30% OFF
$41.99 $59.98Mix & match colours or label types
Why do kids love labels?
It’s a sensory thing! Babies and toddlers are naturally drawn to tags because they offer a texture that feels comforting and familiar.
Our Minis are designed to encourage self-soothing with real, tactile tags — no decorative tags, just the labels little hands instinctively love.
Original vs. silk labels
The original Lay Lay labels are the classic woven ones, a little more textured with a gentle rougher finish many babies love to fiddle with. Silk labels are smoother and glide between little fingers, for babies who prefer a softer feel.
Materials
100% cotton print on one side, soft minky dot polyester on the other. Polyester labels, smooth and durable, chosen for the varied textures little hands look for.
Washing and care
Machine washable and built for real life. Wash cold on a gentle cycle with a mild, baby-safe detergent. No bleach, no tumble drying.
Delivery and returns
We ship to Australia, the UK, USA, Ireland, New Zealand and Canada with tracking on every order. Duties and taxes are covered in the price. Easy returns within 30 days.
See it in action
Little hands, real labels
Two sides, one favourite
Soft cotton. Plush minky.
Every mini is double-sided, with real labels stitched all the way around.
The two label types, up close
Woven labels have a soft, lightly textured feel, giving tiny hands more detail to explore.
Silk labels feel smoother and lighter, with a gentle glide that babies love.
Can’t pick a label?
I made a mixed label mini
The Lay Lay Minis – Mixed Labels 3 Pack — a mix of label textures in one pack, so little hands can find the one they love.
Shop the mixed pack →Let customers speak for us
granny & her scrap basket
Our story
It started with my granny
My granny was a tailor. She would stitch her leftover fabric scraps together with real clothing labels, just because she saw how much the children loved playing with them. Those little handmade things became comfort objects we held onto long after we outgrew everything else.
— Rebecca 🩷
Special offer
Complete your set with a blanket
Lay Lay Minis – 3 Pack
$29.99 
Sensory Teddy Bear Blanket
$64.99
Total price
$80.73 $94.98
You save $14.25 · 15% off
or see the teddy blanket page★★★★★
My grandsons love the Lay Lays. So well made, great quality. Highly recommend.
Sue N.
★★★★★
So beautiful! My baby girl loves it!
Kimberley B.
Little questions
Loving answers
Will the tags fray or loosen after washing?
No. Every tag is securely stitched and tested to withstand daily tugging, teething, and machine washes.
For extra care, we recommend washing your blanket in a delicates bag and air drying.
Is it safe for newborns?
Yes. The Minis are designed to be safe for newborns when used under adult supervision. They’re made with gentle materials, securely stitched, and free from loose parts.
They’re also commonly used during teething, offering a familiar, soothing item for little ones to hold and mouth safely.
Can toddlers use it too?
Yes. The Minis are suitable for all ages — from newborns through to toddlers and beyond.
And honestly, we’ve heard from more than a few parents who’ve “borrowed” one themselves. Comfort doesn’t come with an age limit.
What if my baby doesn’t like it?
No stress. We offer a 30-day risk-free trial because we understand every baby is unique.
If your little one doesn’t connect with their Lay Lays Mini, simply return it for a full refund - no fuss, no questions.
When will it ship?
We aim to pack and dispatch your order as quickly as possible, and you’ll receive tracking details as soon as it’s on the way.
Delivery times depend on your location and the shipping method chosen at checkout.
Because every order is packed with care, please allow a short processing time before dispatch.
Do you offer gifting options?
Yes - every order comes beautifully packed in an eco friendly cotton canvas gift bag ready for gifting.
S
My baby has loved these so far! She always puts toy and blanket tags in her mouth and this really satisfies her want for that!
Hi Shelby! We're so happy to hear your baby loves the Lay Lay Minis. Thanks for sharing your experience!
A
This is my little mans absolute favorite toy he has!!
Hi there! We're so happy to hear that your little man loves the toys. Thanks for sharing your wonderful feedback!
C
Omg my baby girl loves her mini!! She's 7 months old & had two toys in her hand when I showed her the mini, well didn't them toys go flying and she grabbed the mini and hasn't let go of it since! It gives her so much comfort & loves playing with the label. Thank you for creating this :)
Thank you so much, Courtney! ❤️
Reading this absolutely made my day. I can just picture the toys going flying 😂
I'm so happy your little girl has found so much comfort in her Mini already. Stories like yours are exactly why I started Lay Lay Labels.
Thank you for taking the time to leave such a lovely review, and I hope she enjoys her Mini for a long time to come.
Rebecca
M
I tried everything for my baby - all different stuffies, sensory toys, and other baby “tag” products. She didn’t care for any of them. She just wanted to play with the silky tags on the outside of her sleep sacks. I thought she would just never take to any other comfort object. I was wrong! She just needed Lay Lays (that’s what we call them in our house). She now needs little to no rocking to sleep and can hang out in her crib in the morning or after naps for a bit without immediately crying to be rescued. I realize this won’t be the same for every baby, but it was seriously an absolute miracle. I immediately bought a 3-pack! Now she will gather all of them in her crib and rub them on her face, stack them, play with them..it’s hilarious. I love these things. So glad we found them.
This means so much
Thank you for sharing this. It’s so special to hear how much they’ve helped her settle and feel comforted. And I love that she gathers them all together
I'm so happy you found us!
S
My daughter loves her minis. She plays with them all the time. They were amazing for our plane ride, and great for car rides. I recommend them to every mom!
Thank you so much for sharing this!
I love hearing that they helped on your plane ride. Those moments can be tricky, and having something familiar and comforting makes all the difference.
Really appreciate you recommending us to other mums too!
R
We love our minis! I put one in bed with my little guy and he rubs and chews it until he goes to sleep! It’s fantastic for self soothing! The chewing is actually why we had to put in another order. His bed one was staying constantly damp and we need more so he can have a fresh one every day between wash days. Haha! And so I can put one or two in the diaper bag for times he needs soothing when we are out and about. We really can’t get enough!
Thank you so much for sending these - they’re absolutely beautiful photos. Seeing your little guy asleep with his Minis genuinely made my day.
It sounds like he’s really made them part of his routine, especially having one for bed, the car, and the diaper bag. That’s exactly how many parents end up using them.
Thank you again for sharing these moments with me and for your lovely message. It truly means a lot.
Rebecca
C
My daughter is 7 months old and that’s all she’s interested in is the tags on stuff!!!
I’m so glad I found these while I was scrolling instagram one night!!
Thank you so much!! Will definitely be recommending to everyone I know with littles!! 💜
E
Our one-year-old daughter is using it to replace her blanket during naps and at bedtime. She also uses it to soothe herself during the day. It is a huge hit, and I am so relieved.
M
My baby is fascinated by labels and I found myself having to cut labels off toys as they were just not fully secure. I googled to see if there was anything out there for baby’s who love labels and your brand came up.
Since it’s arrived my baby has not taken her hands off it ☺️ she is one happy customer and we will be spreading the word!
M
The product is fab, and the delivery/packaging was great as well. You have exceeded the expectations of on-line shopping, especially with your follow-up and customer service. My nephew LOVES the labels, and we have one in his stroller, one in his play area, and one in the car. Great experience! Thank you
L
While my grandson is still in the first month of his life, i introduced the minis with the soft texture side and have put it in his little fist. He is just discovering it. However, after raising 5 children myself I know it will be a great addition to sensory exploration for my fresh little boy
Hi Lori, we're so glad to hear the minis are a hit with your grandson! Thank you for sharing your experience and for trusting Lay Lay Labels for your little one's sensory exploration.
K
Perhaps a few less tags. Unique Idea, Love them. 💙
Thank you so much for the lovely review. 💙 I really appreciate the feedback on the number of labels too - it’s always helpful to hear what parents and little ones prefer.
C
So cute and awesome, I LOVE that they are from Australia!!! My granddaughter absolutely loves them!
Thank you so much! We’re so happy your granddaughter loves them 🤍 Your support means the world to our little business.
A
He plays with it in the car, to occupy him when changing his diaper, and sometimes in his playpen.
Thanks for sharing how your little one enjoys the Lay Lay Minis! We're so glad they keep him entertained. 😊
T
Excellent product. Such a brilliant idea. Lovely quality and so handy coming as a 3 pack in a cute bag. My Grandson loves it.
Hi Tracey, thank you so much for your wonderful review! We're thrilled to hear your grandson loves the 3 pack and that you love the quality. We appreciate your support!
J
Best product for my little girl ! She used them everynight have to order more so she had them so i can wash the others
Thank you so much! We’re so happy your little girl loves them every night 🤍
M
My granddaughter loves her lay lays. They’re very good quality and such a simple but effective idea. Customer service was top class when there was a slight delay in delivery
Hi Martina, we're so happy to hear your granddaughter loves her Lay Lay Minis! Thanks for your kind words and for sharing your experience. We look forward to serving you again!
A
I bought the mini comforters for my nine month old daughter. For some reason at this age, they are fascinated with tags, stickers, and small things. She absolutely loves it! And it was such a great purchase. Instead of her eating the tags on all of my clothes I just give her her own LOL. Definitely worth the buy and the owner diligently, make sure all of her customers are satisfied!
We're so happy to hear your daughter loves the mini comforters! Thanks for your kind words and for choosing us. We appreciate your support!
A
My son loves them. Definitely his favourite comforter
Hi there! We're so happy to hear your son loves the Lay Lay Minis. Thank you for sharing your kind words!
C
My lil granddaughter loves to play with the tags and cuddle to sleep.
Hi there! We're so happy to hear your granddaughter loves the minis. Thank you for sharing your sweet feedback!
K
Baby loves playing with the tags. They are very well made and seem like they will last awhile
Hi Kelsey! We're so happy to hear your baby loves the tags. Thanks for sharing your kind words and for choosing Lay Lay Labels!
N
I bought these for my 9 month old granddaughter. We noticed that she loves playing with tags on garments so these were absolutely ideal.
Well made and just the right size to take out in the car, pram etc.
Thank you.
Hi Nikki, we're so glad to hear your granddaughter loves the Lay Lay Minis! Thanks for sharing your kind words and happy shopping!
M
My 7 month old grandson is all about labels. These minis are perfect for his little hands and give great sensory input. I’m getting a blanket next!
Thanks so much for your review, Michelle! We're so happy to hear your grandson is loving his Minis. He sounds exactly like the little ones we designed them for. We hope he gets lots of comfort and enjoyment from them, and we'd love for you to try one of our blankets when you're ready. Thank you for your support!
J
Bought the Lay lay minis for my grandson and he absolutely loves them. He is a lover of labels on toys and anything sensory, these tick every box for helping relax and soothe himself. Brilliant idea and so wonderfully designed.
Hi Janette, we're so happy to hear your grandson loves the Lay Lay Minis! Thanks for sharing your kind words and for choosing our product. Enjoy!
E
My little Bub absolutely loves these we have one for car trips and one for the pram and one for his cot
Hi Erin, we're so happy to hear that your little Bub loves the Lay Lay Minis! Thanks for sharing your experience and for choosing us for your trips and naps. 😊